Carbon Penetrant is designed with a proprietary penetrant that opens up the soil and allows the water to filtrate down through and flush salts out of the root zone, creating an environment for biological activity and nutrient uptake.
California's high-level of nutrient content comes with the almost inescapable challenge of having particularly high levels of salt in the soil; a problem that pretty much goes hand-in-hand with poor drainage. and is only compounded by 30 years of commercial fertilizer application, herbicides, pesticides as well as a whole slew of crop protection products.
That is precisely what led grain giant, Penny-Newman, to start thinking outside of the box and start looking deeper into the soil. The result? Carbon Penetrant -- a product that improves water penetration and jump starts the growth of plants even after years of being exposed to high levels of salinity in the soil.
Penny-Newman: The Mission
Reducing the application of crop inputs is the heart and soul of the company's recent forays into developing innovative soil health products. Penny-Newman believes it is vital more than ever for farmers to make soil integrity a priority to keep their farms viable and profitable for years to come.
"Picture an economically successful grower putting the least amount of burden on the environment as possible while providing consumers with low-cost and nutritious food -- that's the Ag future we are working to achieve."- Matt Nicoletti, Penny-Newman Share on Twitter
The Ultimate Goal
There is a unique paradigm in agriculture where environmental sustainability and economic productivity can converge and Penny-Newman aims to be at the forefront of that opportunity. Their ultimate goal is to break the binding chains of limited production, high cost, and low profitability that hinder farmers from moving towards better practices that ultimately affect soil health.